Everyone can get a little overwhelmed by their social media timeline. This is especially the case when everyone you know is sharing the latest news about this or that. It’s enough to give anyone information overload. What drives people to share all these news stories on social media? If you post news stories yourself, have you ever wondered about some of the psychology behind why you’re doing it? In this blog, we’ll outline a few of these motivators.
Informing
Sharing the latest news for the sole purpose of informing your followers is probably the most common reason people share news on social media. It’s an uncomplicated take, but for some people it’s true. They’re simply doing it to get more people to know about something. But some psychological reasons delve a little deeper than that.
Change Hearts and Minds
People will often share news that involves an issue that is personal to them or an issue that is potentially divisive. The intention behind sharing something like this is usually to try to get people to see their side and potentially change some minds about the topic. Often they might be looking to engage in deeper discussion about said issue.
Inject Some Positivity
Some people share news stories on social media to cheer up their followers. Whether it’s posting a funny video or an uplifting story, their reason for sharing is to bring some positivity to the timelines of their followers.
Standing out
Some people choose to share the latest news that makes their social media voice seem unique among the crowd. While a lot of people might be sharing something about a hot button or highly topical issue, they might post something that fewer people are talking about to try to bring attention to that issue. But in addition to bringing attention to that issue, they may have the desire to come across as having a unique perspective among their peers.
How You Share the Latest News
Everyone has different reasons for doing the things they do. Whether you share the latest news on social media to simply inform or to brighten someone’s day, it’s unlikely that you’re always posting something for the exact same reason someone else is.
Read a similar article about breaking news here at this page.
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